What a Fractional CMO actually is — and who needs one
- Laurence Paquette
- Jun 11
- 1 min read
I posted about fractional work earlier this week and got some questions. So I recorded a two-minute explanation.
The short version: fractional is not a polite word for freelance. It's not junior support. It's senior leadership without the overhead of a permanent hire.
Watch to the end. The part about why experienced executives are choosing this model is the bit I think matters most right now.
Fractional CMO
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