Saul Goodman is an excellent marketer. That is because persuasion and manipulation share the same DNA and most marketers would rather not admit it.
- Laurence Paquette
- Apr 27
- 1 min read
Saul Goodman is an excellent marketer, and that is exactly what makes him so uncomfortable to watch.
The mechanics he uses are not unfamiliar to marketing: attention, urgency, emotional need, credibility, timing.
The problem is not that he understands persuasion. The problem is what he does with it.
This week in The Real Brief: why persuasion and manipulation share more DNA than most marketers would rather admit.
Read the full piece and subscribe below.
Comments