Most companies are optimizing for approval, not impact
- Laurence Paquette
- Apr 14
- 1 min read
The ideas that would have actually worked never made it through.
Not because they weren’t good enough.
Because they wouldn’t get approved.
That’s not a creativity problem. It’s a system problem.
New newsletter on why bold work stalls and safe work gets approved.
Read more: The Real Brief
Comments